Open North America Why AI Won’t Kill Filmmaking (If You’re Smart) – A 2026 Survival Guide

Hey! As a director, I can tell you this hits exactly the right nerve. Living and working here in San Francisco, where the tech giants and indie art scenes collide every single day, I see this tension firsthand. Back in 2024, I was a skeptic. But by 2026, the reality is clear: if you don’t master automation as a director, it will master you or worse, your budget will swallow your vision whole.

Being an indie filmmaker in the US, especially in the Bay Area, our biggest enemy isn't a lack of creativity; it’s the crushing cost of time and overhead. When you mentioned that 3 days of Excel-grinding turned into 20 minutes of AI-assisted logistics, that’s not just "efficiency" to me. That’s freedom. My job on set is to be present with my actors, to find that specific look or that fraction of a second in a beat that makes a scene feel true. I can’t do that if 80% of my bandwidth is being eaten up by logistical friction.

I draw the line where the machine tries to dictate human emotion. For visual storyboarding, AI is a godsend. I can instantly test how an anamorphic lens will distort the background in an alleyway in the Mission District, or how the sunset will hit the Golden Gate Bridge for a specific shot. That’s pre-visualization. It’s a tool that helps me communicate a crystalline vision to my DP and crew.

But the performance? That is sacred ground. An algorithm can generate a "sad face" based on a billion data points, but it cannot experience the trauma or the subtext behind it. My primary tool as a director is empathy, and that is something no startup South of Market (SoMa) will ever be able to code into a software.

In the current US indie market, the question isn’t if you use AI, but what you use it for. If you offload the math and the logistics to the machine, you save the money and energy for what actually ends up on screen: the acting and the original perspective. Just like at the dawn of the digital era, technology is democratizing the craft, but taste remains the ultimate gatekeeper.

If AI removed every technical barrier tomorrow-if VFX and production logistics were essentially "free"- what would be left of your film? What is the one thing that makes an audience want to see your name in the credits? I’m betting it’s that raw, messy human truth that can't be prompted.

What part of your directing process is "sacred" to you? What would you never, under any circumstances, hand over to an AI? Let’s talk about our red lines!