independent-film

Can a Great Trailer Sell an Average Film? Over the years, I've seen buyers request screeners because of a trailer. I've also seen buyers lose interest within minutes after watching the actual film. That makes me wonder whether a trailer's job is really to sell a film, or simply to sell the...

Most films don’t struggle because they’re bad. They struggle because the conditions for them to be seen were never built in the first place. A common pattern is that marketing is treated as something that starts after the film is finished. Trailer, posters, maybe a festival run and then the...