production

Hi Filmmakers, Technological shifts are reshaping how we shoot. Alongside the traditional green screen, virtual production is locking in its place at a fast pace. But does this shiny new tech really replace everything, or does the tried-and-true chroma key still hold its ground? As the Cinema...

There’s a clear shift happening right now in the film industry and it’s getting harder to ignore. More and more productions are moving away from Hollywood and into Europe and other regions, mainly because of lower costs and better tax incentives. A lot of major films and series aren’t even being...

Hollywood isn’t losing creativity it’s losing control over where films actually get made. If the U.S. moves toward a federal film incentive, it’s a clear sign that state-level competition is no longer enough to keep production domestic. What used to be a creative decision is now increasingly a...