Discussion Netflix vs Amazon Prime vs Apple TV – what actually made sense as an indie?

John

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Netflix vs Amazon Prime vs Apple TV – what actually made sense as an indie?


There’s no shortage of opinions online about streaming platforms, but when it comes to indie films, most of what I’ve read feels either very vague or very theoretical. Everyone seems to “know” that Netflix is hard to reach, Amazon is more open, Apple is selective but it’s rarely clear what actually happens when you try.
I’m genuinely curious about real experiences here. If you’ve tried submitting or negotiating with any of these platforms, what did it really look like from your side? Which one actually responded? Where did you feel there was at least some chance of a conversation rather than an immediate wall?
I’m also interested in how it felt once things moved forward, if they did at all. Was there any real difference in terms of creative control, communication, or expectations? And looking back, do you feel it was worth putting energy into trying to reach these platforms directly, or did going through an aggregator make more sense in the end?
I’m not asking which platform is the biggest or most prestigious. I’m more interested in which one, if any, felt realistic and worthwhile for a low- to mid-budget indie film, based on what actually happened, not on reputation.

If you’re comfortable sharing, I’d love to hear how it went for you good, bad, or somewhere in between.
 
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