If you’re trying to sell today what worked 2–3 years ago, you’re probably already behind the market.
What’s becoming more obvious is that it’s not just about genre anymore, but about how demand shifts across different regions, and how fast those shifts actually happen.
For example:
in Japan, extreme and gore-heavy horror had strong demand for a while, but lately psychological and atmosphere-driven horror seems to travel better
in the US, traditional comedies are getting harder to sell on their own, while identity-driven and character-focused stories (including LGBTQ themes) are finding clearer paths on certain platforms.
in Europe, “festival-style” films still exist, but without a clear concept or defined audience, they are increasingly difficult to position and sell.
What seems consistent across markets is that clearly positioned projects with a strong, communicable hook perform much better than films that are just generally “good” but hard to define.
Buyers don’t seem to be reacting to trends anymore, they’re moving faster than them.
Curious what you’re seeing on your side, what can you actually sell right now in your market, and what used to work a few years ago but no longer moves at all?
What’s becoming more obvious is that it’s not just about genre anymore, but about how demand shifts across different regions, and how fast those shifts actually happen.
For example:
in Japan, extreme and gore-heavy horror had strong demand for a while, but lately psychological and atmosphere-driven horror seems to travel better
in the US, traditional comedies are getting harder to sell on their own, while identity-driven and character-focused stories (including LGBTQ themes) are finding clearer paths on certain platforms.
in Europe, “festival-style” films still exist, but without a clear concept or defined audience, they are increasingly difficult to position and sell.
What seems consistent across markets is that clearly positioned projects with a strong, communicable hook perform much better than films that are just generally “good” but hard to define.
Buyers don’t seem to be reacting to trends anymore, they’re moving faster than them.
Curious what you’re seeing on your side, what can you actually sell right now in your market, and what used to work a few years ago but no longer moves at all?
