- Joined
- Dec 31, 2025
- Messages
- 8
Everyone at film markets talks about creativity and vision.
But behind closed doors, the real conversations are about budgets, algorithms, and distribution deals.
So who really decides which films get made today?
Is it the creators with original ideas,
the investors who control film financing,
or the streaming platforms driven by data, audience metrics, and global reach?
At major film markets like the European Film Market, Cannes, or AFM, these decisions shape the future of the film industry. Projects are approved, rejected, or reshaped long before audiences ever hear about them.
As streaming platforms gain more power over distribution and visibility, the balance between creativity and commercial strategy continues to shift. Independent filmmakers, producers, and even established directors are increasingly forced to adapt their stories to market expectations.
If creators are no longer the primary decision-makers, what does that mean for the future of cinema, original storytelling, and creative freedom?
But behind closed doors, the real conversations are about budgets, algorithms, and distribution deals.
So who really decides which films get made today?
Is it the creators with original ideas,
the investors who control film financing,
or the streaming platforms driven by data, audience metrics, and global reach?
At major film markets like the European Film Market, Cannes, or AFM, these decisions shape the future of the film industry. Projects are approved, rejected, or reshaped long before audiences ever hear about them.
As streaming platforms gain more power over distribution and visibility, the balance between creativity and commercial strategy continues to shift. Independent filmmakers, producers, and even established directors are increasingly forced to adapt their stories to market expectations.
If creators are no longer the primary decision-makers, what does that mean for the future of cinema, original storytelling, and creative freedom?
