- Joined
- Jan 3, 2026
- Messages
- 31
Why Are So Many Finished Films Still Unsold in 2026?
At this year’s Cannes market, I met several producers still trying to sell films that were completed almost two years ago. In some cases, their previous sales agents had not managed to close a single meaningful deal.
I watched a few trailers myself and honestly… in certain cases I wasn’t even that surprised. Some projects simply enter the market without clear positioning, audience strategy, or realistic commercial potential. Although to be fair, I still think a few of those films could have probably sold in smaller regions with the right approach.
Are buyers becoming too cautious, are too many films being produced, or is the industry still struggling to understand what is actually sellable in today’s market?
What are you seeing right now?
