Interesting choices, Valentin! The Thing and Session 9 are fascinating examples of how tension can come from uncertainty rather than what we actually see on screen.
For independent filmmakers, that's a powerful lesson. Sometimes what the audience imagines is far more unsettling than anything we...
I think AI adoption should be evaluated not only in terms of production efficiency, but also a film's commercial viability.
Cost savings mean little if unclear rights or licensing issues surrounding AI-generated content create obstacles for international distribution.
Krishna, does your...
On your first question, I think the screenplay itself would only be part of the decision.
With an equity-only offer, I’d want to understand what already exists around the script. Is there a producer attached? A realistic budget and financing plan? A clear idea of the audience and market? And...
You mentioned that you don’t know how the story ends yet, and I think that’s one of the most interesting parts of the project. Have you thought about what the documentary’s ending looks like if you don’t reach the professional level you’re aiming for? The journey itself may ultimately be the...
From the distribution side, our experience is that a good story alone isn’t always enough. Once a project reaches buyers, the conversation quickly turns to who the audience is, what comparable films have worked, and where it can realistically sell. That’s why it’s worth thinking about...
That sounds like a solid stage to be approaching producers. Beyond the completed screenplay, have you already developed a pitch deck and an estimated budget range for THE CRUISE? And is there currently any talent or other industry attachment to the project?
Interesting concept, Brandy. A cruise ship is a strong contained setting for this kind of outbreak thriller, especially with the added question of whether the outbreak was deliberate.
How far along is THE CRUISE at this stage is the screenplay completed, and are you currently looking primarily...
For me, the real AFM starts before you even arrive in Los Angeles. The strongest markets I’ve had were usually the ones where most of the important meetings were already arranged in advance. The spontaneous conversations are valuable, but I wouldn’t want to rely on them alone.
For independent films, I think the interesting question is how much theatrical exposure is actually needed. Maybe a wide release isn’t necessary at all. A few well-chosen cities could create enough visibility to give the later streaming release a much stronger start.
Mark, your point about realistic recoupment waterfalls stood out to me. How do you balance making the investor position attractive enough to secure financing without giving away so much of the backend that the producer and creative team have little meaningful upside left if the film succeeds?
From a producer and investor perspective, I think another major question would be whether the model is actually cost-efficient once the full production structure is considered.
Production incentives and tax credits can represent a significant part of financing today, so it would be important to...
There’s another practical side to this: the value of distribution rights is rarely spread evenly across the term of a licence.
Distributors may acquire rights for five, seven or sometimes even longer periods, but a new title will generally have its strongest commercial value early in its life...
Another interesting shift is the growing use of online rights and licensing platforms, where rights holders can list their films and available territories directly.
Some people like the model because it’s simple and convenient, even if the platform takes a percentage of completed deals. Others...
From the sales and distribution side, I’d add one thing: in my experience, almost everyone looks at the commission percentage first.
A 15% deal may immediately look better than a 25% deal, but that doesn’t necessarily mean the producer ends up with more money. What really matters is what the...
For me, there are plenty of free resources and paid film schools, and both can give you a good start. But no course can really prepare you for the moment when the location changes, you're losing daylight, something doesn't work and you still have to get the scene done. That's where a different...