Recent content by Michael

One thing that often slows productions down isn't a lack of creativity it's losing context. Weeks later, someone asks why a scene changed, why a location was replaced, or why a shot was removed, and nobody remembers. If a platform can preserve not just the files, but the thinking behind those...

One thing I'd add is that discoverability has become one of the industry's biggest challenges. A great film is no longer enough if the right audience never discovers it. That's why audience development and distribution strategy shouldn't begin after production they should influence both creative...

Cinema Doktor, I think you raise a really important point. I'm really enjoying where this discussion has gone. One thing that stands out is that we've spent a lot of time talking about audiences, validation, positioning, and distribution strategies. But I think there's another piece of the...

Thank you, Peter. That's an excellent answer. I especially liked your point about creating a safe environment for actors. It's something I think many new directors underestimate. I'm curious when you watch a film, can you usually tell within the first few scenes whether the director truly...

Peter, I really enjoyed reading your post. One question came to mind. Over your 50 years in the industry, you've probably worked with and mentored countless first-time directors. In your experience, what's the single biggest mistake that most of them keep making, regardless of which country or...

I think many filmmakers place too much emphasis on getting into a festival and not enough on what comes next. A premiere is only one milestone in a film's commercial journey. Without a clear strategy for sales, distribution, or audience development, even a successful festival screening may have...

The biggest mistake we made wasn't hearing "no." It was believing "almost." For months we kept thinking we were one conversation away from closing the financing. Every meeting sounded positive. Everyone liked the project. Everyone wanted to keep the conversation going. But nobody was actually...

I think there's another limitation of AI that we rarely talk about. AI can generate ideas, speed up workflows, and even imitate certain creative decisions. What it still can't do is take responsibility. Every film eventually reaches a point where someone has to approve the final cut, sign the...

One thing filmmakers often confuse is audience and customers. Getting 50,000 trailer views doesn't automatically translate into ticket sales. I've seen films with relatively small audiences generate meaningful revenue because those audiences were highly engaged and willing to take action...

One thing I've learned is that a scene rarely fails because of the acting, cinematography or dialogue. More often, it fails because it answers a question the audience isn't asking. I've seen beautifully shot scenes with strong performances disappear from the final cut simply because they...

I think many big-budget films no longer look physically “captured” they look endlessly processed. Older films felt like real moments preserved on camera. A lot of modern blockbusters feel overly cleaned, optimized and polished until all texture disappears. Ironically, audiences now seem to...

Something I keep hearing more often lately is that the classic independent film financing money has not disappeared it has simply shifted. Some of the more serious financing conversations now seem to come increasingly from Middle Eastern investor circles, certain Asian partners, and European...

Great to see more London-based indie projects heating up for the late summer pipeline. Mandy is always a standard go-to, but it’s definitely useful to have these hyper-local listings pop up across different platforms. Whenever my team is spinning up a new project and looking to expand our post...

I think the traditional flat 20% model is becoming outdated. If a sales agent is simply forwarding emails between buyers and producers, then 20% feels excessive. But if they are risking their own capital, offering an MG, funding market screenings, or genuinely pushing territory-by-territory...

I think one of the biggest problems right now is that too many films are still being made as if it were 2018. A lot of producers spend years financing and shooting a film, but almost no time thinking about who is actually going to buy it, how it will be marketed, or why audiences would even...