Fully agree with the points above, everyone’s basically pointing in the same direction.
Cannes is still the strongest market, it just doesn’t work the same way it did 10–15 years ago.
It used to be more meetings = better, now it’s clearly shifting toward fewer, more targeted meetings.
Decentralization is probably the biggest change.
The Palais is more like a hub now, and real deal flow happens in hotels, apartments, and cafés.
If your logistics aren’t tight, you can easily lose hours just moving around.
The payment/reliability point is very real.
Smaller companies, higher risk.
Bigger companies, slower, more bureaucratic.
So it’s not about who says yes in Cannes, but who can actually execute after.
One thing I’d add:
Cannes today is as much an info market as a deal market.
A lot of the value comes from understanding demand, genres, territories, and pricing not just closing deals on the spot.
On company selection, I also use a layered approach:
1–2 major sales agents (reach),
a few strong regional buyers (faster deals),
Boutique companies (more flexibility).
Personal note: the best conversations rarely happen in official 20-minute meetings, but over coffee, lunch, or between meetings.
Overall, Cannes didn’t get weaker.
It just became a smarter market.
If you understand that, huge value.
If not, expensive chaos.
Cannes is still the one market where the global film business concentrates in a single place.
Even with the rising costs and the market spreading beyond the Palais into hotels and apartments, the deal-making potential there is still hard to match.
Over the years I’ve also moved away from the “30 meetings a day” approach. In Cannes that kind of schedule can easily fall apart if one meeting runs late which happens quite often. Personally I prefer fewer meetings, but with the right companies and real potential to move projects forward.
Since I’ll have quite a few meetings this year, I’d be curious to hear your thoughts: can anyone recommend a few solid companies that are truly worth meeting with? I’d rather keep the schedule focused and proactive fewer meetings, but partners where there’s a real chance of doing business.
That’s a really good point about focusing on fewer, but more meaningful meetings I completely agree that it’s much more about quality than quantity now.
I’m still building my network, but from what I’ve seen so far, a mixed approach seems to work best a few larger sales companies for broader reach, combined with active regional distributors who can move faster on actual deals.
At the same time, Cannes is a significant investment (travel, accommodation, accreditation, etc.), so I’m trying to approach it more intentionally from a business and ROI perspective.
I’d be really interested in your thoughts on two things:
Are there any specific companies (or types of companies) you would prioritize meeting with those that are truly active and capable of closing deals?
How do you personally approach maximizing return from the market? Do you rely more on pre-scheduled meetings, or do the better opportunities tend to come from on-site interactions?
It feels like today it’s not just about who you meet, but how well your meetings and projects are positioned strategically going into Cannes.
That’s a really good point about focusing on fewer, but more meaningful meetings I completely agree that it’s much more about quality than quantity now.
I’m still building my network, but from what I’ve seen so far, a mixed approach seems to work best a few larger sales companies for broader reach, combined with active regional distributors who can move faster on actual deals.
At the same time, Cannes is a significant investment (travel, accommodation, accreditation, etc.), so I’m trying to be more intentional about how to approach it from a business and ROI perspective.
I’d be really interested in your thoughts on two things:
Are there any specific companies (or types of companies) you would prioritize meeting with those that are truly active and capable of closing deals?
How do you personally approach maximizing return from the market? Do you rely more on pre-scheduled meetings, or do the better opportunities tend to come from on-site interactions?
It feels like today it’s not just about who you meet, but how well your meetings and projects are positioned strategically going into Cannes.