- Joined
- Dec 27, 2025
- Messages
- 9
One producer told me in Cannes this year:
If I can’t sell the project in my head to someone between two elevator rides, the deck probably won’t save it.
Honestly, the more markets I attend, the more I feel how true that is.
Buyers and financiers usually filter projects incredibly fast:
What genre is it?
Which territories could actually buy it?
Streaming or theatrical?
Recognizable cast?
Strong first 10 minutes?
Any pre-sales or MGs already?
But the biggest hidden question is usually this:
Can I trust the people around this project?
Because signing an LOI is easy.
Signing a contract is easy.
Even sales estimates can look great on paper.
The harder part is knowing who actually pays on time, who can really sell a film, and who people still want to work with two years later.
Honestly, I’ve seen weaker films move faster simply because the market trusted the ecosystem around them more.
If I can’t sell the project in my head to someone between two elevator rides, the deck probably won’t save it.
Honestly, the more markets I attend, the more I feel how true that is.
Buyers and financiers usually filter projects incredibly fast:
What genre is it?
Which territories could actually buy it?
Streaming or theatrical?
Recognizable cast?
Strong first 10 minutes?
Any pre-sales or MGs already?
But the biggest hidden question is usually this:
Can I trust the people around this project?
Because signing an LOI is easy.
Signing a contract is easy.
Even sales estimates can look great on paper.
The harder part is knowing who actually pays on time, who can really sell a film, and who people still want to work with two years later.
Honestly, I’ve seen weaker films move faster simply because the market trusted the ecosystem around them more.
