Roland, I think it’s worth making a distinction here between audience interest and actual market demand.
In our experience, the same film can perform very differently from one territory to another. A project that generates strong interest in one market may be much harder to sell in another, and there can also be significant differences in the commercial value from territory to territory.
That’s why, when we evaluate the sales potential of a project, feedback from different markets can be particularly valuable. Early audience building is important, but I think it becomes much more meaningful when it is supported by real market feedback from sales agents, distributors, or territorial buyers.
From an investor’s perspective, there is a significant difference between assuming that a film has a market and having some concrete indication, before financing, of where genuine commercial interest may exist.
